Tagline, strapline, slogan? Whatever you choose to call it, it’s all the same. It’s the key phrase that identifies your business by capturing the essence of three elements:

• Your mission
• Your promise
• Your brand

Coming up with a great tagline is a struggle many people face. More often than not, they get it wrong by focusing on what their product or service is and neglecting what it offers.

To capture a reader’s eye at a glance, you need to combine all three elements of mission, promise and brand to create a great tagline that really works.

Sites To Remember manipulates the art of Tagline and Branding. Many times, we have been able to incorporate the Tagline/ Mission statement in the domain itself (ie: Pronoun, action verb, play on words, double entendre):

www.AplaceToRest.com, www.WeLedTheWorld.com, www.IamOnYourSide.com, www.HealingIsAnArt.com, www.IfitYouToFight.com, www.MyHandsWillHeal.com, www.IhelpTheGreenToGrow.com, www.AcoatForAllSeasons.com www.DoYouHaveGuts.com

Sometimes the Tagline is added to the company, logo, business card, flyer, & reinforces the branding

• When you see my Art, you see my Soul (www.SoulAndArts.com)
• It's a good start to start with Wanda (www.MarryUsOfficer.com)
• Not only do we mean Business, we mean E-business
• For a Grocery store: Fresh ... By Nature
• www.VerbatimInPrint.com for a court reporter, and the Tagline: "WhateverYouSay"